The Process and Principles of UX Design

For users, the user interface IS the product – they don’t care about fantastic back ends or powerful servers. All they want to see is the user interface.


For developers and manufacturers, the advantages of creating usable products far outweigh the costs. The rule of thumb: Every dollar invested in ease of use returns $10 to $100. – IBM

For users, the user interface IS the product – they don’t care about fantastic back ends or powerful servers. All they want to see is the user interface.

To truly understand and design the best possible information architecture for an app or website, find the biggest whiteboard in your office and start drawing.

Responsive Web Design is designing and coding the front-end of a website or app so that the layout “responds” or automatically adjusts (using CSS) to a layout that is optimized for user’s display size.

Focus Groups and Usability Tests are often mistaken as being the same thing when in reality they really could not be more different.

The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how NYTimes.com holds up.

Every once in a while I like to post a funny or odd “User Experience” that we come across…and this one fits that bill.

Innovation is defined as “the introduction of something new” and when most people think of Apple, they think of an innovative technology company. I disagree.

The concept is simple enough: Take the time to do something right the first time and you will inevitably complete the task faster and better than if you rushed it to “just get it done”.

It seems almost impossible for most software and website companies to resist the urge to add the kitchen sink of features and functions to their products. To this, I say, “Stop the madness!”

The Blur Test is an old art school technique used to reveal a design’s focal point and visual hierarchy. Let’s see how Go Daddy holds up to The Blur Test.

Over the years I’ve interviewed a lot of talented User Experience Designers and, in doing so, I’ve also heard a lot of interesting quotes come out of these interviews.

Other than your computer, your phone is probably the most used piece of equipment in your office—yet I bet most people don’t know how to use 80% of its features.

This is a great video from Susan Weinschenk (Chief of UX Strategy at HFI), which illustrates what many of us UX professionals preach on a regular basis—the value of User Experience.

As designers, we often get so deep into our work that we can lose our ability to see our designs through the eyes of the end-user or viewer.

I just revisited a tweet I posted 300+ days ago, which points out a design flaws with Facebook’s use of redundant comment buttons. They have since removed the buttons.

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